If you’ve been trying to rank higher but feel stuck, you’re not alone. SEO can seem complicated, but the truth is, there are some simple off-page strategies that work, if you know where to look. That’s where a Dubai SEO specialist can make all the difference. Instead of wasting time on tactics that might not move the needle, here’s an easy checklist to start seeing results faster.
Steal Your Competitors’ Best Backlinks
Your competitors have already done the hard work so why not use it to your advantage? You can gain an edge by acquiring the same powerful links they have. The key is to:
- Replicate: Get listed in the same business directories.
- Reproduce: Adopt their best link-building tactics.
- Replace: Find broken links pointing to their site and suggest yours as a better alternative.
A single well-placed backlink can have a huge effect on your rankings, so providing quality backlinks is critical, more so than quantity.
Get Featured in Listicles That Drive Traffic
Ever noticed how some businesses always show up in (Best of) or (Top X) lists? These listicles drive traffic and trust, and if your competitors are featured but you aren’t, you’re missing out.
Find relevant articles that mention similar businesses and reach out to the author. Instead of making a direct request, start a conversation about why your business would be a great fit. The right approach can land you a spot and bring in steady traffic.
Use Digital PR to Get Powerful Backlinks
SEO isn’t just about links, it’s about visibility. Digital PR can get your business featured on news sites and high-authority blogs. Many businesses gain strong backlinks by:
- Answering journalist requests for expert insights.
- Publishing unique research or industry trends.
- Creating engaging content that naturally attracts links.
This method takes effort but delivers long-term value.
Get More Customer Reviews for Local SEO
Reviews are not only social proof – they’re an SEO ranking factor, and a big one for local businesses. Potential customers will look to reviews before making a choice, so an online presence is important.
Encourage happy customers to leave reviews by:
- Sending a follow-up email with a direct review link.
- Adding a QR code to receipts or tables (if you have a physical location).
- Offering small rewards (such as discounts or free gifts) for honest feedback.
Having a better review will push your business up in the local searches and help new customers to find you easily.
Get Listed on Industry-Specific Platforms
Not everyone finds businesses through Google alone. Depending on your industry, people may look for services on specific directories. For example:
- Lawyers get listed on legal directories.
- Restaurants appear on local food apps.
- Contractors find work through trusted listing sites.
Conversely, if you’re not on such platforms, then you’re missing out on a huge potential traffic source. Learn where your competitors are indexed and list your business there.
Final Thoughts
SEO does not need to be intimidating, but knowing where to spend your time can make all the difference. Rather than beginning a trial and error approach, working with an expert greets you to apply these techniques in the proper way. While those simple off-page SEO strategies can give you a boost. Professionals can take your rankings from good to great in the long run.